Houzz Review Requests Dont Get Sent to Clients

Do you work in the building/construction trades and continue hearing about Houzz? Maybe your clients accept been talking it upwardly or colleagues keep telling y'all Houzz is where it'south at.

Just what, exactly, does that mean for you and your company? Is Houzz for consumers, professionals, or both? And if it is a place for pros, do you lot really need to add information technology to your marketing mix?

Grab a cup of coffee and cozy upward, kids. Your PMG team is here to give you the 411 on Houzz for business.

What is Houzz, anyhow?

Houzz, in essence, is a virtual dream earth for consumers. People get to the site to scan gorgeous photos, save pictures they dear, read articles on various home comeback topics, discover neat ideas, learn well-nigh interesting products, and notice the professional person(southward) of their dreams.

Houzz is also an online space for builders, architects, interior decorators, and anyone else involved in home pattern/home improvement. Professionals can create their own gratis profile page and highlight their piece of work and client reviews.

All-time of all, consumers and pros can interact straight on Houzz:

• Consumers can follow visitor profiles (and pros can follow other companies).
• Consumers and pros tin "talk" in annotate sections of articles.
• Consumers can ask questions nearly a photo or email the pro directly.

Houzz is also a whole lot of fun. Seriously, go to the site and start poking around. You'll find yourself getting lost in all the beautiful photos (yes, even if you're a veteran in the building/construction world).

Got any Houzz fun facts?

Sure. According to Houzz Facts 2015, Houzz has…

• 35+ million unique monthly users
• seven+ million pictures of professionally designed dwelling interiors and exteriors
• iii+ one thousand thousand curated products
• 3+ million "pros" (designers, architects, blueprint/build firms, etc.)

Non only that, but "Xc percentage of Houzz users are homeowners and they use Houzz to renovate and decorate their homes from start to stop."

Whoa! Three million pros on Houzz? Sounds crowded. Why should I bother?

You know the joke almost the banking company robber explaining why he robbed the bank and he says, "Well, that'south where the money is"? Same concept.

In other words, your prospective customers are most likely already on Houzz. And estimate what? These folks are serious. According to the 4th annual Houzz and Home survey, "More than one-half of homeowners on Houzz renovated their homes in 2014."

That said, we empathise that you might feel late to the Houzz political party, and so why should you bother?

Just before you dismiss Houzz completely, here are some compelling reasons to sign upwards:

• A basic professional person profile is our favorite price: free!

• Houzz articles on dwelling house comeback topics show upwardly high in search, which means people are likely to land on Houzz first earlier they discover your website or web log.

• Just as people are savvy searchers on Google, they're savvy searchers on Houzz also, meaning when they're getting serious about finding someone to exercise the work on their home, they search by state/city. So even if you are late to the Houzz party, don't fret. You tin all the same show upwardly in internal searches.

• People are going to expect to notice you lot at that place. Call back brownie and social proof. If someone hears nearly your company and searches for it on Houzz, only comes up empty, what does that mean?

• If yous don't already have a website, Houzz has a free website creation tool chosen Site Designer. In minutes, you can create your own custom website.

• Houzz provides the ability for you to collaborate with prospects too equally current clients. For instance, your client could get together all her favorite kitchen pics in an ideabook that you tin can access. With a few clicks, you'll exist able to get an excellent sense of what your customer is looking to achieve in her kitchen remodel.

OK, OK. But how much time practise I need to invest in Houzz on summit of all the other marketing I'1000 doing?

Here's some good news. Once you lot go your profile gear up up (which involves writing re-create for the Nigh section, creating project portfolios, and soliciting some customer reviews), you lot don't need to spend hours and hours every week (although we'll warn you that you lot might desire to—Houzz is FUN).

Go along in listen that Houzz is all about eye processed, meaning gorgeous photos. Then the goal should be to regularly add loftier quality photos of your work. Yes, good photography is an investment, but you lot've probably been investing in photography anyway for your website. Now these photos will be working double duty—on your business site and Houzz.

The Houzz platform itself is incredibly intuitive: loading pictures is easy, and Houzz walks you through the details to add (such equally projection cost, room blazon, style, materials used, and and so forth).

So effigy a handful of hours (depending on how many projects yous have) to gear up the profile and and so a couple of hours a calendar month to keep priming the pump by adding new projects.

Bated from adding projects, what other things should I be doing?

• Add Houzz badges to your website, social platforms, and marketing collateral.

• Announce yous're on Houzz. Write a blog post, share on social media, add a blurb to your newsletter. The phone call-to-action is unproblematic: ask people to follow you on Houzz.

• Create a "Houzz welcome page" on your website. If someone takes the fourth dimension to get from your Houzz profile to your company website, there's a good hazard this person is probably a hot or, at the very least, a warm prospect. Create a Houzz "welcome" page on your site—include a brusk grade and so you tin get the person's info and follow up. Here's the Houzz welcome page nosotros did for Hebert Blueprint/Build.
  

• Get in the habit of request happy customers to leave reviews on Houzz. Houzz has a turnkey solution for soliciting reviews, making information technology easy for people to submit one. Plus, you lot can always recycle 'em for the testimonials folio on your website.

• Network with other pros. Go active on the pro-to-pro discussion board, check out the network of photographers, or detect local Houzz events in your area.

• Accept advantage of the gratis Houzz research and webinars/tutorials. The Houzz research can provide fodder for blog posts or white papers, and the webinars/tutorials tin can provide tips on getting the most out of your pro account.

• Participate in Houzz Pro+. Pay to have your projects seen by people in your target expanse. Yes, information technology'due south an investment, only according to participants, the ROI is huge (bank check out the video embedded beneath). Plus, you lot'll have your own designated Houzz rep to help y'all with some of the day-to-day piece of work on Houzz (such as loading images).

• Have fun. Seriously, you work in a fabulous industry that's all well-nigh creating beautiful, functional spaces. Accept joy and pride in that.

Anything else?

Our Houzz contacts tell us that the pros who go the nearly out of Houzz are ones who practise devote some time to the platform—and who do it with a smile. This involves more than than simply posting project pics; information technology involves engaging with the larger Houzz customs (eastward.g. answering questions, commenting on articles, commenting on other pics). So put forth that friendly, knowledgeable persona of yours and give people a preview of what working with y'all might be like.

Sounds good, but I have no thought when I can fit this in. Assistance!

Oh, trust u.s.a.: we get it. If yous're busy running your business (and who isn't, right?), you might need some help with the set-up, maintenance, and ongoing promotion of your Houzz profile. That'due south something our PMG staff loves doing.

Need help with Houzz for business concern? Let'southward talk!

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Source: https://www.precisionmarketinggroup.com/blog/the-411-on-houzz-for-business

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